Here are some major matrices that you can’t ignore the informative website. like Traffic-source, keyword stuffing, UI-UX Design, Informative pages of your website etc.
There are many websites those make feeling wonders and UI attractive. If we have an informative website so it should have some collective information pages like about us, contact us page etc. The First motto should have for informative website relevant visitors natives and related industry. So for it what we will do?
Firstly, you must know traffic source & where visitor come from? Do you know there are two types of visitors ‘Referral’ & ‘Direct’ visitor another one is ‘Search’…..
Search: Visitors that get to your website from entering keywords in a search engine.
Direct: Visitors that get to your website by typing in a URL
Referral: Visitors that get to your website from a link on another website.
Keywords – This is most important role plays for our website traffic, There can be confusion between what you think a website is about, and what users think. Keyword metrics, as well as internal search, will tell you what keywords users associate with your website and content. It can give you an idea of what users are looking for when they found your website. In an ideal world, you and users have the same idea as to what the design is about.
Visitor – There are two kinds of website visitor those who are coming to your website for the first time, and those that are coming back for a repeat visit. Both types of visitors are important for us now what should be designed our website, It should immediately give visitors an idea what the website is about and how to find what they are looking for. Use a large headline, branding mark or logo, and navigation elements to establish a sense of purpose. There should be something for users to do so you can create a lasting connection—click a link, watch a video, play a game, register for an event or promotion. The call to action should be obvious. Don’t be afraid to tell visitors what to do and how to best interact with the design, particularly if it is a little complicated or unconventional.
Pages– One of the most interesting website metrics can be a list of what pages visitors are most engaged with. Websites with robust blogs can use this information to help track what types of posts to create in the future based on popular topics, e-commerce sites can see if page traffic and interest translates to sales (and what products are most popular online) and top page rankings can help you determine traffic flow and if users are finding what they are looking for.
Many website owners are often surprised by which pages are the most popular. Top 10 pages often include About or Contact pages (users want to know who you are or get help with something), blog or news posts (maybe you’ve been lucky enough to have something go viral), data and information about your field or business and the homepage. The pages that users are clicking may also help you determine if your goals are in-line with the goals of users. Are they viewing content that’s important to you?
Include links and calls to action to the most-visited pages from the homepage and other pages. This is in-demand content; you should make it as easy as possible for more users to find it. Get users to your top 10 pages even easier by including links as part of a slider or hero image. Create a visual presence for these links.
Include popular pages in the main navigation or share them on social media. Link from top pages to other top pages to encourage users to keep clicking. A sidebar element of the “Most Clicked Pages” or “Top Stories” can be an easy way to facilitate this. This is some points those make your informative website effective and attractive. You should change according to an article it will really help.